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| Pelargonium with a twist. |
Pelargonium breeders Dümmen Orange, Elsner PAC, Florensis/van der Haak, Geranien Endisch and Selecta One have started a joint marketing campaign named Pelargonium for Europe. With this initiative, the breeders give a new boost to the image of Pelargonium. The campaign focuses on both the trade and the end consumer, also younger to trigger them to buy Pelargonium.
Therefore Pelargonium will not only be positioned as classic plant for the balcony, but also as a logical part of today’s lifestyle. Key features in the campaign will be simplicity, durability and easy-to-care.
In 2017 the kick off takes place in Germany, France, Italy, Netherlands, Austria, Poland, Switzerland and in several Scandinavian countries. PiART, PR Agency in Warsaw is responsible for implementing marketing campaign strategy in Poland. Let's enjoy Pelargonium together.
