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| Pelargonium For Europe - Varieties. |
The Pelargonium, the balcony queen is popular for its impressive diversity of colours, leaves and flower shapes, size and growth forms. The flowers bloom in many beautiful colours starting from white, pink, fuchsia, violet, lavender, apricot, orange and yellow till red. They also come in a wide variety of bicolour variants. There are trailing and upright pelargoniums, both tall and small, scented varieties and those with eye-catching leaf variegations. There are cultivars that are a cross between trailing and zonal pelargoniums, the so-called interspecific varieties, and those with particularly large showy flowers, which are well-suited as houseplants. The cultivars which are available in Europe can be divided up into different groups, each of which encompasses numerous varieties.
Pelargonium zonale: upright blooming beauties for bedding and balconies…
The most common type of geranium is the “Pelargonium zonale” or zonal geranium. These are upright shrubs with succulent, slightly hairy stems and leaves and numerous small flowers in large, nearly circular umbels. Zonals are available in many types: Some are small and compact while others are bushy, succulent-stemmed varieties, with both single and double flowers and an almost inexhaustible spectrum of colour shades. One characteristic of zonal geraniums is leaves that are marked by a more or less distinctive brown ring. Due to its bountiful blooms, which appear steadily throughout the summer, “Pelargonium zonale” is extremely popular for planting in boxes and planters on balconies and patios, as well as for bedding plants in gardens and parks everywhere.
Pelargonium peltatum: gaily-coloured trailing geraniums…
Contrary to zonal geraniums, the trailing geranium ivy or “Pelargonium peltatum” often has waxy, shiny leaves and somewhat spindly stems. Trailing geraniums are as popular as their upright sisters. Due to their cascading growth pattern with tendrils up to 1.50 metres in length, they spill down from hanging baskets or pots and balcony boxes. While upright geraniums require regular deadheading by hand, the trailing varieties are often “self-cleaning”: Spent flowers simply drop from the stems. This makes them especially well-suited for people who like a showy display of bountiful blooms but without having to spend a lot of time caring for their plants. In terms of colour diversity peltatums are on a par with the zonals and also offer a wide range of forms, from single to double flowers.
The Pelargonium campaign started in 2017 and takes place in Germany, France, Italy, Netherlands, Austria, Poland, Switzerland and in several Scandinavian countries. Kamila Zmijewska, PR Expert For Flowers Markets is responsible for implementing marketing campaign strategy in Poland.
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